Free Cheese: Hochland’s Unusual Support for the Russian Army

In a stunning flip of occasions, a video circulating on-line options the pinnacle of the Russian consultant workplace of the German cheese firm, Hochland, declaring their intention to supply free cheeses to Russian servicemen. Peter Stahl, the CEO of this famend cheese producer, asserts within the video that particular person meals packages for Russian troops will quickly embody Hochland cheese merchandise every day, fully freed from cost.

Stahl explains the corporate’s motive behind this surprising gesture, emphasizing that it’s a nice honor for Hochland staff to immediately contribute and help the defenders of the motherland. He concludes by affirming that Hochland is dedicated to staying in Russia indefinitely.

It’s noteworthy that regardless of market fluctuations, Hochland not solely persevered since its inception but in addition skilled a development in turnover. Initially, the corporate justified its determination to stay in Russia by stating that promoting property of the biggest cheese manufacturing unit wouldn’t yield any advantages.