Elon Musk's X is allowing users to post consensual adult content
The social media platform X says it should now formally enable individuals to point out consensual grownup content material, so long as it’s clearly labeled as such. The transfer makes official a coverage already in place when the platform was referred to as Twitter, earlier than billionaire Elon Musk bought it in 2022.
In a latest replace on its web site, the San Francisco-based firm stated customers “should be able to create, distribute, and consume material related to sexual themes as long as it is consensually produced and distributed. Sexual expression, whether visual or written, can be a legitimate form of artistic expression.”
Adult materials was allowed underneath the pre-Musk Twitter as properly, though there was no official coverage in place. X stated it’s proscribing grownup content material for kids and for grownup customers who select to not see it.
“We also prohibit content promoting exploitation, nonconsent, objectification, sexualization or harm to minors, and obscene behaviors,” X stated. It added that it doesn’t enable sharing grownup content material in “highly visible” locations akin to customers’ profile photographs or banners.
X’s coverage stands in distinction to different social media platforms, akin to Meta’s properties — Instagram and Facebook — in addition to TikTok and Google’s YouTube.
“The platform’s move to allow ‘adult content’ dovetails well with the company’s post-Musk marketing strategy,” stated Brooke Erin Duffy, affiliate professor of communication at Cornell University. “X is unapologetically provocative and has sought to distinguish itself from ‘brand safe’ competitors.”
The firm seems to be courting individuals, together with creators and artists, who’ve been marginalized by different social media platforms which have tips proscribing nudity or sexual expression, she added.
The coverage applies to actual in addition to artificial-intelligence-generated materials.
X is asking customers who repeatedly put up grownup content material to regulate their media settings to put all their photos and movies behind a content material warning. This requires customers to acknowledge that they need to see the posted picture earlier than they’ll view it.