Quebecor pulls all its ads from Facebook and Instagram

Quebecor Inc. is withdrawing promoting from Meta’s Facebook and Instagram platforms after the tech large’s choice to take away Canadian news from its websites.

Meta made the transfer in response to the federal Online News Act which requires Google and Meta to pay news publishers for content material that seems on their websites if it helps them generate cash.

Both Meta and Google have stated they’d take away Canadian news from their platforms to keep away from having to compensate the news retailers.

Quebecor says it’s making its transfer after Meta’s “categorical refusal” to enter into negotiations.

The Quebec-based firm says any transfer by Meta to avoid Canadian regulation, block news for its customers or discriminate towards Canadian media content material on its platforms, by way of its algorithms or in any other case, can’t be tolerated.

Quebecor owns telecommunications firm Videotron in addition to TVA Group which incorporates the TVA tv community, specialty channels and magazines. It additionally owns the Journal de Montreal and Journal de Quebec newspapers.

This report by The Canadian Press was first printed on July 5, 2023.