Grocery shoppers switching stores to find discounts and deals: report

Technology
Published 26.02.2024
Grocery shoppers switching stores to find discounts and deals: report


Many Canadians are swapping their go-to grocery retailer seeking decrease costs, based on a brand new survey.


Dalhousie’s Agri Food Analytics Lab launched a report this week that discovered almost two-thirds of grocery clients have swapped shops in favour of cheaper choices. Once they’re inside purchasing, the report discovered that almost 60 per cent of shoppers persistently search out discounted meals merchandise, with expiring or clearance gadgets on the high of their purchasing lists.


The numbers come as many Canadians proceed to wrestle with the excessive value of groceries. A brand new Leger survey has discovered that 64 per cent of Canadians assume that the speed of inflation on the grocery retailer is worsening.


When purchasing for a household, each greenback counts.


“Yeah, definitely. We’re looking for deals,” mentioned shopper Sam Norwood, whereas loading up groceries at a No Frills retailer in Stittsville.


He says his household spend on groceries is about $300 per week and he goes to the place the financial savings are.


“It used to be, you just go to one store. But now, we definitely shop around.” Norwood mentioned.


Sylvain Charlebois, a Canadian researcher and professor in meals distribution and coverage at Dalhousie University, mentioned he was shocked by the outcomes.


“Over 60 per cent of Canadians have actually switched stores, their primary store, because there weren’t enough discounts. That’s a lot,” he mentioned.


“So it signifies that actually persons are strolling away from grocers who aren’t essentially providing reductions. Clearly shoppers expect as an incentive.


Loblaw not too long ago scrapped a 50 per cent low cost for outdated or expired gadgets at its shops, however reversed the coverage solely days later after public backlash. This all comes as Loblaw shared its fourth quarter earnings this week, which elevated 3.7 per cent, or $524 million, to $14.5 billion, from the identical interval final yr.


The shops run below Loblaw, which embrace the Real Canadian Superstore and No Frills, are the highest vacation spot for discounted meals, the survey discovered. It was adopted by Walmart, Costco, Metro/Foodbasics and Giant Tiger.


“I love Giant Tiger,” mentioned Joni Sabourin, who was purchasing on the GT location in Stittsville.


“Stuff that I can’t get at the regular store, like chicken and that. So I buy canned goods, eggs, milk, cream because it’s way better priced here.”


With recordsdata from CTVNews.ca