Competition Bureau movie ticket price dripping case should be dismissed: Cineplex

TORONTO –

Cineplex Inc. says a case the Competition Bureau not too long ago launched towards the theatre chain ought to be dismissed as a result of it is primarily based on a “mischaracterization.”

The case from the competitors watchdog relies on the premise that charges utilized to some Cineplex film tickets purchased on-line represent worth dripping, the place clients are drawn into a purchase order with out full disclosure of the ultimate value.

The bureau alleged in May that buyers cannot purchase tickets on-line at marketed costs as a result of there’s a necessary $1.50 payment for reserving on-line.

In a court docket submitting, Cineplex says there isn’t a worth dripping in its buy course of as a result of moviegoers are informed about charges they might face as quickly as they choose a screening and sort of ticket.

Cineplex says a buyer who decides to buy a ticket on-line is proven the worth, together with charges, on the primary web page of the shopping for course of.

It provides that moviegoers can skip the payment solely by making a purchase order in theatres or by being a member of their CineClub membership program.

This report by The Canadian Press was first revealed July 4, 2023.