Canada Goose launches second-hand, trade-in program in Canada

TORONTO –

Your subsequent Canada Goose coat may be on its second life by the point it will get to you.

The Toronto-based, luxurious attire firm introduced Thursday that it’s bringing Generations, a platform permitting customers to buy and commerce in pre-loved items from the model, to Canada.

Pieces accessible for trade-in or buy by means of Generations will vary from the corporate’s common parkas and out of doors vests to snowsuits, snow pants, trench coats and even fleece and knitwear.

The program is being launched to additional Canada Goose’s dedication to sustainability but in addition cater to the rising variety of folks searching for second-hand items, Carrie Baker, the corporate’s president, mentioned.

“The resale market is growing like crazy, even faster than just regular commerce, and for us, it really taps into our target demographic,” she mentioned.

Baker has seen statistics suggesting 80 per cent of customers underneath the age of 30 store for pre-loved items, however curiosity in buying second-hand objects stretches past the youngest cohort of consumers.

Online consignment retailer ThredUp predicts the worldwide marketplace for second-hand items will double by 2027, reaching $350 billion. It additionally discovered the variety of retailers with branded resale packages tripled between 2021 and 2022 alone.

Branded resale packages cropping up not too long ago embody one from Hudson’s Bay and child gear startup Rebelstork and one other from Canadian division retailer chain Simons and resellers LXRandCO and VSP Consignment.

Canada Goose can be no stranger to the round financial system –it has been making material and materials donations to distant communities and Indigenous sewers since 2009 — however has by no means supplied a trade-in program earlier than.

It moved in that course partially as a result of the variety of searches for second-hand Canada Goose items on-line grew by 50 per cent between 2021 and 2022, Baker mentioned.

Though many Canada Goose prospects dangle onto their attire for years and generally, a long time, such numbers satisfied the corporate that there was a possibility to present folks an opportunity to resell their objects.

The Generations program works by permitting these eager to commerce in items to go looking Canada Goose’s catalogue utilizing their merchandise’s type quantity to get a way of how a lot the corporate might give them in reward playing cards.

Trade-in prospects can count on as much as 60 per cent of the present retail value, Baker mentioned.

A males’s Crofton vest in black camo was promoting on the corporate’s web site for US$650 this month. The Generations search instrument confirmed somebody hoping to commerce it in may obtain between $357 and $250.

Meanwhile, a girls’s PBI Expedition parka retailing for US$1,825 in July would make somebody between $1,047 and $733, relying on its situation, when traded in.

Canada Goose hats, gloves, mittens, scarves, face masks, hood trims, dwelling equipment and footwear are usually not eligible for this system, however Baker mentioned the corporate is open to easing up on exclusions ultimately.

If a buyer decides to go forward with a trade-in, Canada Goose will ship them a pay as you go transport label and as soon as the corporate receives the merchandise, confirm that the product will not be a knock-off after which assess its situation.

Items deemed to be in glorious situation don’t have any seen flaws and can earn prospects essentially the most credit score. Canada Goose may also settle for commerce in’s in for objects it considers in “very good,” “good” or “fair” situation, which may have various levels of discoloration, scuffs, pilling and even tears.

Following the merchandise’s evaluation, trade-in prospects will obtain a Canada Goose reward card. The firm will make any repairs it may well to the pre-loved merchandise after which checklist it on the Generations web site with a diminished value.

“It’s obviously not the same (price) as our main line site because it’s been worn,” Baker mentioned. “We’re not going to pretend and pass it off as a brand new garment.”

When it launched Generations within the U.S. on the finish of January, Baker mentioned about 60 per cent of the trade-ins it obtained had been parks and about 53 per cent had been deemed to be in glorious situation.

Some folks traded in classic favourites, whereas others had been seeking to money in on more moderen kinds.

But the 66-year-old firm based in Toronto by immigrant Sam Tick underneath the title Metro Sportswear Ltd. bets its dwelling will carry out much more fascinating tendencies.

Baker mentioned, “I think Canada will be the treasure trove.”

This report by The Canadian Press was first printed July 27, 2023.