Canada Soccer parts ways with chief marketing officer Sandra Gage

Sandra Gage, who was entrance and centre with the Canadian group on the latest World Cup in Qatar, has been let go as chief advertising officer of Canada Soccer.

Gage had been with the governing physique since 2009.

“We can confirm that Sandra Gage is no longer with Canada Soccer, and a search for a chief commercial officer will commence immediately,” Canada Soccer stated in a press release given to The Canadian Press.

“Because this is a personnel matter, we won’t be discussing details publicly. We thank Sandra for her tremendous contributions and wish her all the best.”

While Gage most popular to work behind the scenes, she sat alongside Canadian gamers on the rostrum in operating every day media availabilities on the World Cup. Prior to the event, she was instrumental in serving to create the so-called “friends and family” journey bundle that drew reward from gamers and their family members.

Gage was additionally a member of the 2026 United Bid Committee that secured the rights to host the 2026 males’s World Cup for Canada, Mexico and the U.S., criss-crossing the globe to make Canada’s case. She additionally served as chaperone for a 17-year-old Alphonso Davies when he addressed the FIFA Congress in Moscow in June 2018 in assist of the United Bid.

In 2018, she was a part of the primary UEFA-FIFA Women in Football Leadership Program.

During her time with Canada Soccer, Gage spent three years because the chief advertising and communications officer for the 2015 Women’s World Cup and FIFA U-20 Women’s World Cup, each in Canada.

Prior to becoming a member of Canada Soccer as director of business growth, Gage was director of promoting and communication for the Coaching Association of Canada and director of partnerships for Skate Canada.

In 2017, Gage was honoured by her hometown when she was added to the Welland Sports Wall of Fame as a builder.