Diplomatic spat could spur ‘soft boycott’ of Canadian brands in China, expert warns – National | 24CA News

Politics
Published 09.05.2023
Diplomatic spat could spur ‘soft boycott’ of Canadian brands in China, expert warns – National | 24CA News

Experts say souring relations between Ottawa and Beijing might have an effect on Canadian corporations in China, probably tarnishing the enchantment of Canadian manufacturers for Chinese customers.

Companies like Canada Goose, Roots, Lululemon and Tim Hortons have expanded into China lately, leaning into Canada’s status as a supply of high quality items and infrequently that includes the purple maple leaf in retailer and product branding.

China is central to the expansion technique of many Canadian corporations desirous to faucet into the nation’s compelling client market.

But retail analyst Bruce Winder says a diplomatic spat between Ottawa and Beijing might spur a “soft boycott” of Canadian manufacturers in China.

He says a pullback in spending on Canada-based manufacturers in China might jeopardize the growth plans of a number of corporations.


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Tims China chairman Peter Yu mentioned in February that the espresso and doughnut chain had 600 areas in China, with plans to develop to a thousand by the tip of 2023.

Story continues beneath commercial

Lululemon had 117 shops in China as of the tip of January, in accordance with the corporate’s most up-to-date annual report.

Roots has greater than 100 partner-operated shops in Asia, the retailer mentioned in its annual report in January.

Canada Goose appointed Larry Li as president of its China operations final yr, a part of what it known as a brand new part of growth in China.

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