YouTube Canada reveals top content creators, trending videos of 2023 | CityNews Calgary

Published 01.12.2023

What do a self-taught contortionist, a gamer, a chef, a comic and a parkour skilled all have in widespread?

They had been all named the highest Canadian content material creators in YouTube’s year-end report launched on Thursday morning.

Despite their seemingly disparate disciplines, Head of Communications for YouTube Canada, Zaitoon Murji, says the highest creators all possess a spirited method to sharing their passions.

“I think the recipe (for YouTube success) is truly being able to take your passion or your expertise and connect with viewers on a personal level,” Murji advised CityNews.

“The top Canadian creators this year were able to do that, whether it was their passion in cooking or parkour or gaming, they’ve been able to build a content business on something that they are extremely passionate about and that’s something that viewers are able to connect with.”

Top Canadian creators

Top breakout creators

Gamer-comedian Corey Tonge topped the listing of Breakout Creators, becoming a member of Iron Chef Dad (Susur Lee) on each Top 5 lists.

“To me, it’s always been more than the views,” Tonge mentioned. “It’s been a journey to make others laugh.”

“Being recognized for all those thousands of hours of editing, script writing, and acting makes me realize how now I have a new goal in mind. I want to help inspire the next generation of creators to believe in themselves and start telling their stories.”

Canadians search informative content material

Rhianna’s Super Bowl efficiency was YouTube Canada’s prime trending video of the 12 months. But it wasn’t simply pop stars that captivated Canadians.

Videos with an academic angle, like Mark Rober’s report on a drone with life-saving potential, are among the many most wanted by viewers.

YouTube Canada says 92 per cent of customers report utilizing YouTube to assemble data and information.

“We very often see Canadians come to YouTube to learn, and that’s definitely something that we continue to see this year,” Murji defined. “We see that in the number three video, Mark Rober’s video looking at a drone company that is delivering blood and other medical services to remote areas in Rwanda, which is a pretty incredible thing that Canadians were interested in.”

Top trending movies

Rihanna’s FULL Apple Music Super Bowl LVII Halftime Show, NFL
$1 vs $1,000,000,000 Yacht!, MrBeast
Amazing Invention- This Drone Will Change Everything, Mark Rober
Pedro Pascal Cries From His Head While Eating Spicy Wings | Hot Ones, First We Feast
SIDEMEN CHARITY MATCH 2023 [OFFICIAL STREAM], Sidemen
Adele – The Final Carpool Karaoke, The Late Late Show with James Corden
Apple Vision Pro Impressions!, Marques Brownlee
Golden Buzzer: Putri Ariani receives the GOLDEN BUZZER from Simon Cowell | Auditions | AGT 2023, America’s Got Talent
Surviving A Week at The Real Conjuring House, Sam and Colby
QUI EST L’IMPOSTEUR ? (ft Eric & Ramzy), SQUEEZIE

Livestreams and shorts gaining in recognition

According to YouTube Canada, the common each day views of YouTube shorts grew by over 150 per cent year-over-year in Canada.

“Short content really is exploding in Canada,” Murji mentioned.

“Creators who are exploring with YouTube shorts are seeing exponential growth.”

Murji additionally made notice of a change in how Canadians are viewing content material, with extra streaming YouTube on their televisions and tuning in to dwell occasions streamed on the location.

“We are seeing a significant shift in where Canadians are watching, and that’s the living room,” she pressured. “I feel proper now each month, 17-million Canadians stream YouTube on their tv.

Top shorts

Rating Strangers Shots (Crazy Fail compilation) Tuvok12
How lengthy do trickshots take?, Tricksters
Gostra in Malta, The Wonton Don
Kid Fried Rice, Uncle Roger Shorts
The World’s Strongest Chef, Jake Ceja

3 Punjabi songs crack Top 10 movies of the 12 months

YouTube Canada’s Top 10 movies of the 12 months mirrored the various tastes of Canadians.

“It was pretty interesting to see that three of our Top 10 songs were Punjabi songs this year, which I think really showcases how diverse the musical tastes are of Canadians across the country,” Murji mentioned.

“And that was paired with extra various genres throughout Country music, Afro beats and UK rap, so there actually is quite a lot of breadth and depth of musical curiosity in Canada.

“YouTube truly is at the epicenter of culture.”