Crave subscribers will need to pay $2 more monthly to avoid ads – National | 24CA News
Avoiding commercials on the Crave streaming service is about to get just a little costlier.
Bell Media has informed Crave subscribers who use its “premium ad-free” package deal that they’ll now should pay $22 per 30 days — a rise of $2.01.
The change impacts solely the costliest subscription tier that provides viewers commercial-free entry to a library of on-demand programming, in addition to feeds of Crave’s stay TV channels.
A consultant for Bell Media says customers of Crave’s “standard with ads” subscription will proceed to pay $14.99. Its “basic with ads” plan will keep at $9.99 a month.
The value hike means Crave’s highest tier of service now ranks as dearer than Netflix’s high degree, which prices $20.99 per 30 days.
All of the foremost streaming TV platforms have not too long ago raised costs as they search methods to squeeze extra income out of their subscribers.
Some have applied crackdowns on password sharing between households, in a bid to extend subscribers. Most have launched ad-supported packages for viewers prepared to sit down by means of industrial breaks in trade for paying a bit much less.
Last yr, Crave adopted the lead of Netflix and Disney Plus, who each launched “opt-in” advert tiers that required subscribers to decide on to downgrade.
Amazon’s Prime Video will take a unique method subsequent month in Canada when it provides commercials to programming for all clients, with an “opt-out” choice for viewers who wish to escape the adverts.
Some business analysts predict an inflow of discounted streaming bundles within the United States will result in the same pattern in Canada over the approaching yr as firms attempt to retain clients who really feel they’re paying an excessive amount of for too many providers.
On Thursday, telecommunications firm Telus launched Stream Plus, a two-level package deal its clients can join that mixes Netflix, Disney Plus and Prime Video at a reduced fee.
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