When hackers took over her Facebook page, a Vernon, B.C. photographer found a way to adapt – Okanagan | 24CA News
Vernon, B.C., photographer Amie Roussel stated she feels cheated when she thinks about hackers taking on her business Facebook web page late final yr.
“I’ve been building it for at least 12 years now,” Roussel stated of her Carousel Studio’s model.
“Having someone else take it and start to steer it in a totally different direction and then start to use it for their own personal enjoyment was really devastating.”
Whoever had management of her business web page was utilizing it to publish random jokes and viral content material.
“It didn’t seem like they had any interest in my business. I don’t believe that they are local in any way,” she stated.
“It really seemed like they were trying to get ahold of the account to drive their own interesting posts forward or maybe to propagate a larger network of people who were posting and gaining likes through pages.”
The Vernon business proprietor says her makes an attempt to get help from Facebook to get better the business web page didn’t go anyplace.
By January, Roussel stated she realized it was higher to rebrand than preserve combating to entry the misplaced web page.
“Ultimately, I decided to close the Carousel Studios chapter because the branding was no longer under my control. If people were to go onto Facebook, they would see this brand and this sign and I can’t say that this is mine for sure or that this is the hackers so it was easier to start again,” Roussel stated, who’s now utilizing the business identify Amie Roussel Photography.
However, the expertise took a toll.
“I think in terms of a financial loss we are looking at in the thousands of dollars: the cost in lost clientele and work, the cost in changing over new websites and new branding and new signage. It’s measurable. What is not measurable is the stress that went into it,” Roussel stated.
The Better Business Bureau suggests firms plan for the potential of a cyberattack by backing up their information, having two-factor authentication arrange, and altering passwords repeatedly.
Along with tech ideas, Roussel additionally hopes different firms can study from her expertise reinventing her business to maneuver ahead.
“It’s never the end if you are ready to keep going,” she stated.
After Global News contacted Facebook’s public relations crew on Tuesday, the social media firm stated it was now reviewing the account.
© 2023 Global News, a division of Corus Entertainment Inc.
