Quebecor to pull its ads from Facebook, Instagram over Meta’s C-18 protest – National | 24CA News
Telecom and media agency Quebecor mentioned on Wednesday it is going to pull its adverts from Facebook and Instagram, following Meta Platforms’ resolution to cease entry to news on each the social media platforms in Canada over a regulation requiring funds to native news publishers.
The “Online News Act,” or House of Commons invoice C-18, launched in April final 12 months laid out guidelines to power firms corresponding to Meta and Alphabet-owned Google to barter industrial offers and pay news publishers for his or her content material.
Google and Meta beforehand mentioned they might block entry to news articles in Canada if the laws is handed.
Quebecor, which additionally owns media retailers and newspapers, didn’t instantly reply to a request for touch upon how a lot it spends on ads on Facebook and Instagram.
Meta didn’t instantly reply to a request for remark.
Canada’s media business has known as for tighter regulation of web giants to permit news companies to recoup monetary losses suffered within the years that Facebook and Google gained a higher share of the internet advertising market.
