What Went Down at CB Insider’s Maison Mercedes Experience
As friends entered Maison Mercedes, the brand new Mercedes-Benz signature storefront within the coronary heart of Yorkville, they have been greeted with an opulent show: vibrant lighting, luxurious retail and interactive installations framing an up-close take a look at a number of the most luxurious automobiles from Mercedes-Benz. Vehicles on show included the Canadian debut of the Concept Mercedes-Maybach Haute Voiture, in addition to a G-Class kitted out in vibrant “Green Hell Magno” paint, and a chic Mercedes-AMG GT 53. On November 29, the house was reserved for Canadian Business readers and their friends to get pleasure from a personal view of Maison Mercedes with an accompanying food and drinks expertise.
The night kicked off with welcoming remarks by Andreas Tetzloff, president and CEO of Mercedes-Benz Canada, who shared with CB insiders how luxurious and automotive excellence are on the core of Mercedes-Benz. Tetzloff defined that creating a way of luxurious is about delighting all of the senses and that this method involves life for anybody that steps inside a Mercedes-Benz car. Mercedes-Benz leaned into that theme of sensory experiences for the night’s programming, which featured Christopher Sealy, the Michelin Guide 2022 Toronto Sommelier Award Winner. Sealy, whose method was each academic and refreshingly laid-back, kicked off a wine-tasting that tapped into all of the senses. “You may taste these wines and have trouble identifying the typical notes of apple or pear,” Sealy cautioned. “Allow yourself to find your own point of reference, your own memory device and the vocabulary that feels right to you.”
Following a crisp orange wine from Georgia, insiders sipped scrumptious reserves from areas of Italy, Austria, and the Azores. Led by Sealy, the gang explored the traditional historical past of winemaking whereas studying in regards to the distinct practices and strategies which have formed our relationship with one of many world’s most beloved drinks.
Taking over the sprawling footprint at 100 Bloor St. West, Maison Mercedes is a sensory exhibition of luxurious—an area constructed to focus on the world’s most fascinating vehicles whereas immersing customers within the incomparable world of Mercedes-Benz luxurious. The house options two interactive areas—the Haute Universe and The MANUFAKTUR Marketplace—which gave friends an inside take a look at the model’s trendy interpretation of luxurious, highlighting craftsmanship, innovation and Canadian trend.
Inspired by Mercedes-Maybach, the Haute Universe is an opulent, dreamy, sensational world the place minimalism appears like maximalism by means of using otherworldly shapes, textures and hues. The centrepiece within the Haute Universe—and featured in Maison Mercedes’ entrance show window—is the Concept Mercedes-Maybach Haute Voiture. This head-turning idea car combines automotive excellence with the world of excessive trend to create the brand new pinnacle of subtle luxurious.
Maison Mercedes just isn’t solely a model expertise however a vacation spot for retail luxurious. The Haute Universe options choices from the Mercedes-Maybach Icons of Luxury assortment and Canadian manufacturers SENTALER, MAS, Hestia Jewels and Alan Anderson.
Connected to the Haute Universe by an immersive and attractive LED-lit tunnel is the MANUFAKTUR Marketplace. This space provides a very totally different vibe to showcase the adventurous luxurious of G-Class and efficiency luxurious of Mercedes-AMG. It is impressed by the brand new MANUFAKTUR program from Mercedes-Benz, which permits clients to customise their automobiles with over 1,000,000 potential combos of high-end inside and exterior appointments. Featuring a Mercedes-AMG G 63 SUV and a Mercedes-AMG GT 53 with daring MANUFAKTUR finishings, this space illustrates that trend isn’t nearly design but additionally about alternative.
The Marketplace additionally consists of luxurious retail that options objects from Mercedes-Benz and types together with Bang & Olufsen, Jeffrey Levinson, Sarah Abaza, Sully & Son Co., Luxton, Thomasine, Espelma, Cocobaby, and the Toronto-based Mellis Chocolate.
Over handed canapés, friends ventured all through the house and engaged with on-site specialists who provided one-on-one displays of every of the 4 automobiles.
Open till December 24, 2022, luxurious buyers and automotive fanatics alike can be taught extra about Maison Mercedes, and the world’s most fascinating vehicles by talking with the Mercedes-Benz Concierge at Maison Mercedes or by visiting mercedes-benz.ca.
