Musk says Twitter to change logo to ‘X’ from the bird, changes could come as early as Monday

NEW YORK –

Elon Musk mentioned Sunday that he plans to vary the emblem of Twitter to an “X” from the chicken, marking what can be the most recent large change since he purchased the social media platform for US$44 billion final 12 months.

In a collection of posts on his Twitter account beginning simply after 12 a.m. ET, Twitter’s proprietor mentioned that he is trying to make the change worldwide as quickly as Monday.

“And soon we shall bid adieu to the twitter brand and, gradually, all the birds,” Musk wrote on his account.

Earlier this month, Musk put new curfews on his digital city sq., a transfer that got here underneath sharp criticism that it may drive away advertisers and undermine its cultural affect as a trendsetter.

In May, Musk employed longtime NBC Universal govt Linda Yaccarino as Twitter’s CEO in a transfer to win again advertisers.

Luring advertisers is crucial for Musk and Twitter after many fled within the early months after his takeover of the social media platform, fearing harm to their manufacturers within the ensuing chaos. Musk mentioned in late April that advertisers had returned, however supplied no specifics.