How GreenShield+ Will Revolutionize Canada’s Health Care and Benefits Experience – Canadian Business – How to Do Business Better
Imagine it’s a Monday morning and also you’ve woken up with a fever and a pounding headache. Instead of ready in line at a close-by walk-in clinic, you attain on your telephone, open an app and join with a physician in a matter of minutes. Do you require treatment? Imagine receiving a prescription in real-time and having it delivered on to your door, all whereas a pharmacist is out there on the app to reply your questions. Not to say that your insurance coverage supplier and care supplier are totally built-in, so there’s no paperwork concerned and no must pay out of pocket. The solely factor left to do is get higher.
This is the way forward for well being care and advantages, in accordance with GreenShield. The 65-year-old insurance coverage firm is Canada’s solely nationwide not-for-profit insurer. It can be the nation’s solely payer-provider—which means it’s the solely insurer to supply well being care providers, insurance coverage and reimbursement multi function place. Leveraging this experience, later this 12 months, GreenShield can be launching a first-of-its-kind digital well being and advantages ecosystem, GreenShield+, which is able to combine its payer-provider providing and reinvent the well being care and advantages expertise.
Accessibility is among the biggest challenges dealing with Canada’s well being care system as we speak. One in 5 Canadians doesn’t have a household doctor, and for individuals who do, fast care just isn’t assured. Over the previous 30 years, the common wait time between referral and remedy has elevated by virtually 300 per cent.
GreenShield goals to alter that. GreenShield+ will provide streamlined, linked care that’s totally built-in with its advantages plans. Beyond the corporate’s long-time well being and dental advantages, GreenShield+ will empower Canadians by placing instantly built-in entry to its psychological well being, digital pharmacy and telemedicine providers, all from the palms of their palms.
“It’s not just about simplifying the experience,” says Zahid Salman, president & CEO of GreenShield Canada. “It’s about improving health outcomes and enabling better health for all by changing mindsets about what better access and integration can look like.”
The pandemic accelerated the demand for digital care. “Through our research, we’ve found that 90 per cent of Canadians have either used a digital health service or are open to using one,” says Salman. “Additionally, 60 per cent wish they could access all of their health care services in one place.”
GreenShield+ was designed to deal with these rising calls for by bridging the hole between payers and suppliers in a method that permits well being care providers to speak to one another, and to the consumer’s advantages plan, redefining what care can appear to be in Canada. “As a not-for-profit social enterprise, our focus on better health for all is driven by an altruistic goal,” says Salman. “Our top priority is to generate $75 million of social impact investments by 2025, to positively impact the lives of at least one million Canadians. We are uniquely positioned to focus on what Canadians need because, as a not-for-profit, our only focus is Canadians and, and their health and well-being..”
By honing in on communication and collaboration amongst well being care suppliers, GreenShield+ is designed to make sure Canadians can maximize the worth of their advantages by accessing complete, built-in care that considers their numerous well being wants. By proxy, this strategy ends in improved well being outcomes and units a brand new commonplace of care that considers all of the experiences and challenges Canadians are dealing with relating to their well being.
Anticipated for nationwide launch later this 12 months, GreenShield+ is poised to reinvent the well being care and advantages expertise.
