Canadians’ grocery shopping habits increasingly driven by discounts and deals: report
Almost two-thirds of Canadians say they’ve switched their major grocery retailer up to now yr to attain higher offers.
A brand new survey by Dalhousie University’s Agri-Food Analytics Lab and advertising and marketing insights agency Caddle discovered that just about 30 per cent of respondents solely select their grocery shops primarily based on in-store reductions and promotions.
While in-store, the report discovered that just about 60 per cent of Canadians constantly search discounted meals merchandise, with preferences for reductions on expiring or clearance objects.
The examine “underscores the importance for retailers to strategically prioritize discounting initiatives to remain competitive in an increasingly dynamic market,” stated Sylvain Charlebois, director of the Agri-Food Analytics Lab, within the report.
According to the survey, which was carried out by means of Caddle’s platform, flyers stay the commonest means for buyers to find reductions, adopted by cellular apps and in-store indicators.
“Discounts play a significant role in in-store selection and product purchases, with percentage discounts and loyalty rewards proving particularly attractive,” the report stated. “Therefore, grocery stores stand to benefit from prioritizing these types of promotions.”
Loblaw-owned shops are the highest vacation spot for discounted meals, the survey discovered, adopted by Walmart and Costco.
The report stated that recent produce is the most-purchased discounted merchandise, adopted intently by meat merchandise, packaged and canned items, baked items and dairy merchandise.
The report additionally discovered that whereas food-rescue apps like Flashfood or Too Good To Go are gaining reputation, virtually 58 per cent of buyers have by no means tried them.
But amongst buyers who’ve tried these apps, 95.1 per cent stated they’d advocate them to others. The major motivation for utilizing these apps was to save cash.
The use of those apps highlights a rising marketplace for “technology-driven savings” in grocery, the report stated.
