Some Crave subscribers will need to fork out $2 more per month to avoid ads

Avoiding commercials on the Crave streaming service is about to get a little bit costlier.

Bell Media has informed Crave subscribers who use its “premium ad-free” package deal that they’ll now need to pay $22 per 30 days — a rise of $2.01. 

The change impacts solely the costliest subscription tier that offers viewers commercial-free entry to a library of on-demand programming, in addition to feeds of Crave’s stay TV channels.

A consultant for Bell Media says customers of Crave’s “standard with ads” subscription will proceed to pay $14.99. Its “basic with ads” plan will keep at $9.99 a month.

The transfer comes as streaming companies search new methods to squeeze extra income out of their subscribers. 

All of the most important streaming TV platforms have not too long ago raised costs. Most have additionally launched packages for viewers prepared to sit down by business breaks crammed with sponsors in trade for paying a bit much less.

Last 12 months, Crave adopted the lead of Netflix and Disney Plus, who each launched “opt-in” advert tiers that required subscribers to decide on to downgrade.

Amazon’s Prime Video will take a special method subsequent month in Canada when it provides commercials to programming for all prospects, with an “opt-out” possibility for viewers who need to escape the advertisements.