Facing Backlash, Nike Says It Will Offer Star Soccer Goalie’s Jersey

With every breathtaking save made by Mary Earps, the goalkeeper who helped England’s nationwide crew take second place within the Women’s World Cup, the complaints from followers bought louder: Why couldn’t they purchase a reproduction of her Nike jersey?

Nike, which outfitted the crew, has tried to current itself as being forward of the curve when it comes to providing assist to feminine athletes and rising sports activities expertise. Though the corporate, the world’s largest sportswear maker by gross sales, acknowledged followers’ curiosity in duplicate goalkeeper jerseys, it initially didn’t commit to creating them.

That modified on Wednesday, after hundreds of individuals had signed a petition requesting that replicas of the jerseys worn by Ms. Earps and different girls goalkeepers be launched, and after a movement addressing the problem was submitted within the British Parliament.

“Nike has secured limited quantities of goalkeeper jerseys for England, U.S., France and the Netherlands to be sold through the federation websites over the coming days, and we are also in conversations with our other federation partners,” a spokeswoman for Nike mentioned in a press release emailed to The New York Times on Wednesday night, referring to members of FIFA, soccer’s world governing physique.

Nike is “committed to retailing women’s goalkeeping jerseys for major tournaments in the future,” the spokeswoman mentioned within the assertion, which didn’t specify what number of jerseys could be accessible or once they might be bought.

In the times earlier than, Nike, which outfitted 13 of the 32 groups within the Women’s World Cup, had confronted an escalating backlash from soccer followers on the problem. (Replica goalkeeper jerseys have been accessible for 4 of the boys’s groups Nike sponsored in final 12 months’s World Cup.)

Many of the complaints centered round Ms. Earps, 30, who acquired the Golden Glove, an award recognizing the highest goalkeeper within the event. “She’s the best in the world right now, and she doesn’t have a jersey,” Beth Mead, who has performed for England’s girls’s nationwide crew, instructed the BBC. “She doesn’t have a shirt that young boys and girls can buy.”

Why wouldn’t Nike need to supply duplicate jerseys for widespread goalkeepers?

In the previous, goalkeeper jerseys haven’t been greatest sellers for athletic-wear firms, for just a few causes.

With just a few exceptions, goalkeepers sometimes don’t domesticate the form of passionate fan base that different gamers like forwards can, which means doubtlessly fewer jersey gross sales.

A goalkeeper’s jersey can be totally different from that of different teammates to make sure they stand out on the sector. (Ms. Earps’s World Cup jerseys have been emerald inexperienced and pink; her teammates’ have been blue and white.) While a crew’s principal shirt will be produced en masse — with variations for numerous gamers requiring a easy identify change on the again — a goalkeeper’s jersey requires a a lot smaller and extra custom-made manufacturing run.

Though curiosity in girls’s soccer has risen, the game nonetheless drives fewer attire gross sales globally in comparison with males’s soccer.

Did different manufacturers make jerseys for goalkeepers enjoying within the Women’s World Cup?

Adidas, which outfitted 10 groups for the event, didn’t supply duplicate goalkeeper jerseys. Neither did Puma, which made kits for Morocco and Switzerland.

But Hummel, which made jerseys for Denmark’s nationwide girls’s crew, and Castore, which made them for Ireland, every have launched duplicate goalkeeper jerseys for these groups.

How did the controversy begin?

At a news convention initially of the Women’s World Cup, Ms. Earps expressed frustration about Nike’s determination to not supply replicas of the jerseys worn by taking part groups’ goalkeepers. “It is hugely disappointing and very hurtful,” she mentioned, including that she had sought talks with each Nike and the Football Association, the governing physique for English soccer, after England gained the European Women’s Championship event final 12 months.

Ms. Earps, who’s a goalkeeper for Manchester United within the Women’s Super League, additionally pushed again on the concept that her jersey wouldn’t promote. “My shirt on the Manchester United website was sold out last season,” she mentioned.

By the time England confronted off towards Spain within the Women’s World Cup ultimate, Ms. Earps had made a number of very important saves that helped maintain her crew within the event. Her star efficiency solely intensified questions on Nike’s determination.

David Seaman, a former goalkeeper for Arsenal and England’s males’s nationwide crew, posted a message of assist for Ms. Earps whereas she was enjoying within the ultimate. “Bet Nike are regretting not selling the #maryearps shirt now,” he wrote on X, previously often called Twitter.

Another publish on X shared that day learn partly: “My 10 year old daughter is the goalie in her school team. She’s just gone online to buy a jersey for next year and wanted one like Mary Earps’s only to find Nike don’t do one. ‘That’s a bit stupid’ she said.”

In the absence of an official duplicate jersey by Nike, a few of Ms. Earps’s followers made their very own jerseys utilizing tape. Several small retailers additionally began manufacturing jerseys just like her Nike shirt.

How did Nike reply at first?

In a press release launched after the Women’s World Cup ultimate on Sunday, which England misplaced 1-0 to Spain, Nike tried to place the give attention to the long run.

“We are working toward solutions for future tournaments in partnership with FIFA and the federations,” the corporate mentioned. “The fact that there’s a conversation on this topic is a testament to the continued passion and energy around the women’s game, and we believe that’s encouraging.”

That didn’t fulfill Ms. Earps. On Tuesday, she reposted Nike’s assertion to her Instagram account, including the textual content: “Is this your version of an apology/taking accountability/a powerful statement of intent?”

In one other Instagram publish, she shared a hyperlink to a Change.org petition that had been created in her assist. It has acquired greater than 150,000 signatures.

Ms. Earps, via a consultant, declined to remark for this text.

How did Parliament get entangled?

This week, Tracey Crouch, a member of Parliament and former sports activities minister, submitted a movement calling on Nike to launch a jersey for Ms. Earps.

Nike “could have changed this,” Ms. Crouch wrote in an essay printed in The Independent on Wednesday. “They still can if they take their fingers out of their tin ears and listen to the hundreds of thousands of women who have signed the petition, gone on social media, listened to the outcry on the media.”

The change after all by Nike, and the loud on-line refrain that apparently prompted it, underscore the rising affect of the worldwide girls’s recreation and its main names.