Amazon is rolling out a generative AI feature that summarizes product reviews

Haleluya Hadero –

Amazon is rolling out a brand new generative AI function that summarizes product critiques for purchasers.

The function, which the corporate started testing earlier this 12 months, is designed to assist consumers decide at a look what different prospects mentioned a few product earlier than they spend time studying by way of particular person critiques. It will select frequent themes and summarize them in a brief paragraph on the product element web page.

The firm wrote in a weblog submit printed Monday that the AI-generated critiques at the moment are accessible to a subset of cell consumers within the U.S. throughout a “broad” choice of merchandise. And it could be expanded to extra consumers and extra classes of merchandise within the “coming months” based mostly on buyer suggestions, mentioned Vaughn Schermerhorn, Amazon’s director of neighborhood procuring.

The Seattle-based firm has been on the lookout for methods to combine extra synthetic intelligence into its product choices because the generative AI race heats up amongst tech firms. Amazon hasn’t launched its personal high-profile AI chatbot or imaging software. Instead, it has been specializing in companies that may enable builders to construct their very own generative AI instruments on its cloud infrastructure AWS.

Earlier this 12 months, Amazon CEO Andy Jassy mentioned in his letter to shareholders that generative AI will likely be a “big deal” for the corporate. He additionally mentioned throughout an earnings name with buyers final week that “every single one” of Amazon’s companies at present has a number of generative AI initiatives underway, together with its gadgets unit, which works on merchandise just like the voice assistant Alexa.

In addition to the AI-generated evaluate, the corporate mentioned Monday it can additionally provide a product insights function that enables prospects to floor frequent themes in critiques.