Nike permanently ends Hockey Canada sponsorship amid sex assault scandal – National | 24CA News
Nike has completely ended its sponsorship of Hockey Canada because the nationwide sports activities physique continues to take care of the fallout over its dealing with of alleged sexual assaults.
A spokesperson with the worldwide sportswear model advised Global News in a press release Monday it had dropped ties with the group.
Nike had put its sponsorship with Hockey Canada on pause in October, becoming a member of a number of corporations which have ended sponsorship ties as stories surfaced in regards to the group and the way it handled previous sexual assault allegations.
Scandal surrounded Hockey Canada final fall when media stories surfaced the group had paid out a considerable authorized settlement after allegations eight members of its 2018 males’s world junior workforce sexually assaulted a lady.
The group’s management resisted requires change, and ultimately resigned as strain from sponsors and the general public mounted.
“Nike is no longer a sponsor of Hockey Canada,” the spokesperson advised Global News.
“We will continue to provide on-ice product for Hockey Canada athletes as part of our partnership with the International Ice Hockey Federation, but our individual partnership with the federation has ended.”
Hockey Canada had mentioned beforehand that Nike was one among 4 premier advertising and marketing companions, and had been in that function since 1999.
The group has been making an attempt to rebuild its picture ever since news of the intercourse assault scandal broke final yr.
On July 4, Hockey Canada named former Curling Canada head Katherine Henderson as its new president and chief govt officer.
“Katherine has the track record and experience to lead the ongoing transformation of Hockey Canada,” federation board chair Hugh L. Fraser mentioned in a press release on the time.
“With her at the helm we are confident that we will continue to take the steps necessary to ensure hockey is a safe and inclusive sport and that Hockey Canada benefits from best-in-class governance.”
Henderson took over from Scott Smith, who stepped down from the function in October together with all the board of administrators and interim board chair Andrea Skinner.
“The future of hockey is limitless. As a winter sport nation, with a long tradition in our ice and snow sports, playing and watching hockey is undeniably a part of who we are as Canadians,” Henderson mentioned in a news launch earlier this month.
“I am looking forward to working with our board and staff, our athletes, our members and local associations, our corporate and hockey partners, and our fans and participants to ensure that all Canadians have a personal hockey experience that is right for them.”
— with information from The Associated Press
© 2023 Global News, a division of Corus Entertainment Inc.
