5 takeaways from the Competition Bureau’s study into Canada’s grocery sector – National | 24CA News
Canada’s competitors watchdog launched its much-awaited examine into the nation’s retail grocery market on Tuesday, portray an image of a extremely concentrated trade dominated by few gamers.
Making an effort to element its findings in “plain language,” the Competition Bureau highlighted the necessity to talk clearly on the difficulty to advertise transparency.
The bureau stated most Canadians purchase groceries in shops owned by giants Loblaw, Sobeys, and Metro, with rising costs signalling a necessity for extra competitors within the sector.
Here are 5 key takeaways from the report.
Harmonized unit pricing necessities as a possible resolution
Among the 4 most important suggestions contained within the report, the Competition Bureau known as on provincial and territorial governments to contemplate introducing accessible and harmonized unit pricing necessities.
That would drive grocers to show the value of a product primarily based on a normal package deal dimension, alongside the entire value. For occasion, for 2 in another way sized containers of apple juice, a retailer must disclose the entire value, together with the value per 100 millilitres, to supply an apples-to-apples comparability.
Noting the issue customers face when attempting to check costs on related objects between completely different shops, the bureau stated the requirement would give buyers extra full details about their choices: “It serves as a quick and easy way to know if a consumer is getting the best deal _ without resorting to a calculator or mental math.”
Many grocery shops already show unit pricing, however Quebec is the one province or territory that requires it by regulation. The bureau stated governments ought to take into account whether or not the requirement is acceptable for all grocers, or simply giant chains as a result of potential burden on smaller independents.

Not each firm performed ball
During its examine, the bureau stated the extent of co-operation it obtained from Canada’s grocery giants “varied significantly and was not fulsome.” In many situations, it stated it was unable to acquire full and exact monetary knowledge, regardless of repeated requests.
Unlike when conducting regulation enforcement investigations, the bureau couldn’t compel the discharge of knowledge for its examine, as a substitute counting on info that was publicly obtainable or supplied voluntarily. It stated it consulted with quite a lot of grocers, each in Canada and internationally, a lot of which “were happy to speak with us, and we appreciate their candour and assistance.”
“Others were more reluctant to share information with the Bureau,” it acknowledged. “This did limit our ability to fully answer some questions that are top of mind for Canadians ? Nevertheless, the absence of this information did not prevent us from identifying important ways in which grocery competition could be increased.”
The bureau stated its lack of ability to compel info highlights the necessity for formal information-gathering powers and it continues to advocate for legislative adjustments to enhance the Competition Act in that space.
A consolidated sector and the bureau’s arms tied
The report identified that even in the event you don’t store at a retailer known as Loblaws, Sobeys, or Metro, chances are you’ll be purchasing at one other retailer that they personal or are affiliated with, as all three firms have over 1,000 shops every, together with franchised places. Along with Costco and Walmart, which means simply 5 giant grocery chains function in Canada.
But again when the Competition Act was launched in 1986, there have been not less than eight giant grocery chains throughout Canada, every owned by a unique firm. Five of the big chains that had been round 37 years in the past had been purchased by their opponents, together with Steinberg’s shops being offered to A&P, Metro, Provigo and IGA, Provigo’s shops to Loblaws, IGA’s shops to Sobeys and Loblaws, A&P’s shops to Metro, and Safeway’s shops to Sobeys.
The bureau stated it heard from some who really feel Canada’s legal guidelines don’t do sufficient to cease offers which might be dangerous for competitors. But it stated that when a giant grocer buys up a small variety of shops in city areas, it’s typically tough to cease them as a result of problem of proving it is going to result in vital value will increase.
“Despite concerns often being raised when a big company buys a smaller competitor, the reality is that consumers typically only lose one of many alternative stores,” it stated.
“The law in Canada typically will not allow the Bureau to intervene in these deals, as they are generally seen as unlikely to have a significant impact on prices and other dimensions of competition.”

The rise of on-line purchasing
With extra Canadians buying their groceries on-line, grocery giants have invested considerably into their on-line business fashions, which the bureau stated has been a boon for shopper selection.
But it cautioned that on-line purchasing could have merely created a brand new option to entry present choices, slightly than enhance competitors. It stated on-line platforms can present a brand new option to supply merchandise from a pre-existing retailer.
Meanwhile, supply providers typically act extra like grocery retailer companions than impartial opponents, that means they will’t cost decrease costs than the shop they purchase from with out taking a loss.
To leverage the rise in on-line purchasing habits and meaningfully bolster competitors, the bureau stated Canada might want to see really impartial on-line grocers emerge.
“Grocery business models are adapting to the online world and, with that, comes the opportunity for new competitive alternatives to emerge,” it stated.
Where are the worldwide grocers?
The bureau additionally studied why few worldwide grocers, apart from Walmart and Costco, have entered the Canadian market. It stated it heard from firms not at present in Canada that there are a selection of explanation why they haven’t sought to deliver their business right here, together with the truth that Canada’s present grocery giants can be “daunting competitors.”
Others cited high-cost elements comparable to Canadian grocers’ huge choice of ethnic merchandise, which might be difficult to copy, and legal guidelines requiring bilingual labels on packaged meals.
Some famous that whereas Costco and Walmart discovered success in Canada, different worldwide firms comparable to Target didn’t, prompting worries of an identical expertise.
To efficiently enter Canada, some worldwide grocers famous that it could be essential to ascertain distribution networks, relationships with Canadian suppliers and model recognition. For these causes, many really feel it’s simpler to proceed specializing in enlargement of their present areas as a substitute.

