Karim Benzema Joins Al-Ittihad, Becoming Latest Saudi Sports Prize

Karim Benzema, one among soccer’s greatest gamers and a fixture on the Spanish large Real Madrid for greater than a decade, has agreed to hitch the Saudi champion Al-Ittihad on a three-year contract that may make him the most recent prize acquisition for a kingdom quickly increasing its ambitions and affect in sports activities.

The determination by Benzema, a 35-year-old French striker, to maneuver to Saudi Arabia was confirmed by Al-Ittihad on Tuesday after days of rumors. While it’s an uncommon selection for a participant nonetheless perceived as an elite expertise in one among Europe’s greatest leagues, his acquisition won’t be the final high-profile signing by the Saudi league, which is embarking on a billion-dollar undertaking, backed by the seemingly bottomless wealth of the state-controlled Public Investment Fund, to show the dominion into a serious participant in world soccer.

Benzema’s arrival will come solely months after a distinct Saudi membership lured one other star, the Portuguese ahead Cristiano Ronaldo, with one of many richest contracts in soccer historical past.

Among the different marquee gamers mentioned to have been focused by the Saudi league is Lionel Messi, who led Argentina to the World Cup title in December in Qatar. The salaries provided to the gamers are among the largest in sports activities historical past, in line with interviews with brokers, Saudi sports activities officers and consultants employed to execute the undertaking. All spoke on situation of anonymity as a result of the negotiations are personal.

Saudi officers are hoping that the presence of stars like Ronaldo and Benzema will persuade dozens extra profitable gamers from Europe’s high leagues to observe them to the dominion. The signings are a part of an formidable plan, supported on the highest ranges of the Saudi state and bankrolled by the Public Investment Fund, to boost the profile of the Saudi league and the nation’s standing in world sports activities, and alter perceptions of Saudi Arabia on the world stage.

Similar in scale and ambition to a Saudi-financed marketing campaign to dominate skilled golf by way of the year-old LIV Golf collection, the soccer effort is a centralized plan to show a home league that has lengthy been an afterthought right into a vacation spot for elite expertise.

The signing of Benzema got here days after Saudi Arabia handed possession of the Saudi Premier League’s 4 greatest golf equipment to the PIF from the federal government by asserting the fund had taken a 75 p.c possession stake in every crew: Al-Ittihad, the newly topped Saudi champion; Al-Nassr, which employs Ronaldo; and Al-Ahli and Al-Hilal. They are among the many greatest and greatest adopted golf equipment in Saudi soccer.

Those 4 golf equipment are anticipated to be the first beneficiaries of the PIF’s new deal with elevating the league’s profile. But their widespread possession by the fund is already elevating questions on sporting integrity, because the guidelines of soccer’s world governing physique, FIFA, and Asian soccer’s ruling confederation prohibit the identical proprietor to manage a number of golf equipment in the identical competitors. Saudi officers mentioned this week that they’ve taken measures to make sure the PIF-owned groups adjust to these laws, however they provided no proof that such safeguards had been in place.

The state’s involvement in soccer comes on the heels of a surprisingly sturdy efficiency by Saudi Arabia’s nationwide crew finally yr’s World Cup, the place the crew’s run included a surprising victory over Argentina. The undertaking’s said aim is to make the nation’s high division, the Saudi Pro League, one of many world’s 10 greatest home leagues. The league is unlikely to develop into a real rival of extra established leagues in Europe and elsewhere, however the assets of the PIF might destabilize the multibillion-dollar world marketplace for gamers, and drive up the worth of high skills all over the world.

The plan to purchase a foothold in world soccer is harking back to the same one a decade in the past wherein China used high-profile and high-dollar acquisitions of gamers and European golf equipment. That plan, marred by damaged contracts, financial implosions and the coronavirus pandemic, now seems to be in retreat.

The Saudi undertaking, authorities officers have mentioned, has broader goals than just some dozen showcase signings. The authorities sees sports activities as a promising sector because it makes an attempt to diversify the Saudi financial system, and officers even have mentioned elevating the significance of sports activities would assist sort out the issue of weight problems within the nation.

The Saudi plan will begin on strong monetary footing: The PIF already has signed 20-year business agreements price tens of hundreds of thousands of {dollars} with the golf equipment its now controls, and it sponsors the league itself by way of one of many firms in its portfolio, the true property developer Roshn.

The aim is for the 4 greatest groups to subject three high international gamers every, and for an additional eight gamers to be distributed among the many remaining 12 groups within the league, in line with one of many individuals briefed on the plans to convey international stars to the league, who spoke on situation of anonymity as a result of they weren’t licensed to debate them publicly.

Critics of Saudi Arabia have labeled its heavy spending in sports activities as an try to enhance the dominion’s picture overseas and divert consideration away from its human rights document; Saudi officers have repeatedly rejected these allegations.

It is unclear when Benzema will arrive in Jeddah, the place Al-Ittihad is predicated, now that he has dedicated his future to a rustic that has a wealthy soccer historical past and the place the game is passionately adopted.

One factor is for certain, nonetheless: Whenever he does, Al-Ittihad followers, generally known as among the most passionate within the nation and using excessive after successful their newest league title, will likely be able to roll out the welcome mat.