Junk food ads aimed at kids could soon be restricted in Canada – National | 24CA News
Health Canada is cracking down on junk meals commercials geared toward kids by proposing to limit tv and digital media that promote unhealthy consuming.
The up to date proposal, revealed Tuesday, will type the idea for draft laws to amend the Food and Drug Regulations, in response to Health Canada, with the purpose of proscribing advertisements for kids of meals that promote extra intakes of sodium, sugars and saturated fats.
This contains tv and digital advertisements for sweet, chips, sweets and pop drinks that concentrate on kids underneath the age of 13.
“Today’s update represents an important first step in restricting the advertising of certain foods and beverages to children to help protect them from the risks of an unhealthy diet, now and later in life,” a Health Canada spokesperson mentioned in an announcement.
The draft laws shall be revealed round winter 2024 for public session, Health Canada added.
Television continues to be a big supply of publicity to meals promoting.
For instance, a 2019 report by Health Canada discovered on common, kids and teenagers aged two to 17 noticed practically 5 advertisements per day, and quick meals made up a overwhelming majority of them.
Health Canada mentioned the purpose of the brand new coverage is to scale back kids’s publicity to influential meals promoting whereas minimizing impacts on promoting to adults, Health Canada acknowledged.
The well being regulator additionally hopes limiting kids’s publicity to unhealthy meals will scale back their danger of growing chubby, weight problems and diet-related persistent illness.
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