How Stone Tile Is Revolutionizing the Showroom Experience – CB

Since its inception, Stone Tile International has been on the forefront of product innovation. When Sylvia Benchimol based the corporate in 1992, impressed by the cutting-edge designs rising in Europe, her imaginative and prescient was to deliver high-quality porcelain tile resembling cuts of granite, marble and different pure stone to the Canadian mass market.

“My mother was a pioneer in the industry, not only for being a woman but for the very fact that she saw something missing in the market and made it widely accessible,” says Daniel Sultan, Benchimol’s son and now Stone Tile’s president. “Tile was advertised merely for its durability at that time. We’re proud to have been a part of redefining the value of this product in Canada.”

Since his appointment as firm president final spring, Sultan has dedicated to honouring the model’s legacy of innovation. Stone Tile’s revolutionary new e-commerce web site encapsulates the complete Stone Tile showroom expertise, making it accessible on the tip of a finger. “Being second generation, I believe service is the future, and to bring unparalleled service to our customers, it’s important that technology be leveraged to meet their evolving needs.” 

A brand new method to store

Tile flooring is known to be a type of merchandise you merely can not purchase on-line. The want to the touch and evaluate choices in particular person has made showrooms, up till now, the one viable method to store the class. While some bigger depots supply on-line buying, this route typically “comes at the cost of the showroom experience,” as Sultan places it. He says change has been a very long time coming.

Planned to launch within the spring of this yr, Stone Tile’s e-commerce web site is designed to deliver the showroom expertise to the lots. “Our goal is for this website to engage with consumers in the same way a sales representative would in an actual showroom,” says Sultan. “It will guide them through the ideation, browsing and selection process in a way that feels both efficient and organic.” 

A Netflix-style menu design will make the touchdown web page straightforward to navigate, and by-the-minute stock updates will allow the web site to prioritize the visibility of in-stock gadgets in order that clients aren’t met with a disappointing backorder immediate upon checkout. The new launch may even function the choice to order free samples on-line and observe your order. Sultan additionally plans to reinforce the location with a “Shop the Look” device that imagines what a product will seem like in your house by means of digital renderings. 

An trade game-changer 

As the Canadian-based firm enters an thrilling new chapter, it goals to set a precedent throughout the trade. “It’s important to us that Stone Tile disproves the belief that you can’t sell flooring products online without sacrificing customer service,” says Sultan. But this technological shift serves as greater than only a modernization for the model—it’s additionally a chance to optimize the showroom expertise altogether.

Nearly 70 per cent of Stone Tile’s clientele function within the business trade, and the rest come from mid- to high-end residential. While staying true to the model’s repute of attainable luxurious, Sultan’s imaginative and prescient for the brand new web site is one which facilities on accessibility. The web site will join Stone Tile with demographics throughout Canada that don’t have brick-and-mortar areas close by, and develop the attain of its catalogue past the bodily showroom. Incentives and loyalty applications will coincide with the launch as nicely—a testomony to Stone Tile’s origins rooted in service and neighborhood.

Stone Tile has come a good distance from its humble beginnings behind founder Sylvia Benchimol’s automotive. Today, it’s a nationwide firm with areas throughout Canada and greater than 160 staff. As it continues to cement its footprint as a high participant within the trade, its values and progressive customer support proceed to set it aside from the competitors. 

For extra details about Stone Tile International, click on right here.