The Mets Will Sell Themselves in a Super Bowl Commercial

Goldberg was employed by the Mets a yr in the past as a part of the workforce’s broader revitalization and outreach efforts below Cohen. Before the Mets, Goldberg labored for American Express and General Electric, the place he helped produce a Super Bowl advert.

He mentioned his division was kicking round concepts for the Mets in late December when somebody advised a Super Bowl advert. From his earlier expertise, Goldberg knew it was very late within the yr to purchase time slots throughout the recreation, since many corporations typically begin the method of manufacturing such a business — typically amongst their most vital advert buys of the yr — 9 months prematurely. But he checked with Fox and, to his shock, was advised a number of slots have been nonetheless out there.

In early January, Goldberg took the thought to Cohen, who signed off instantly.

“He said, ‘Let’s go for it, it could have a big impact,’” Goldberg mentioned.

The advert was shot largely in Port St. Lucie, Fla., on Jan. 30 with Nimmo, Lindor, Tomás Nido, Luis Guillermo and Mr. Met. Díaz was in New York after receiving the Good Guy award from the New York chapter of the Baseball Writers Association of America at their annual dinner, so his bit was filmed there. Senga videotaped his cameo in Fukuoka, Japan.

The gamers are proven answering telephones and promoting tickets, with Díaz, the Mets nearer, taking explicit pleasure in closing his deal. Goldberg, who was on the taping in Port St. Lucie, mentioned that whereas all of the gamers labored to excellent their bits, Nimmo confirmed explicit curiosity in how the entire course of got here collectively.

And after all, Mr. Met attacked the function with one among his sometimes deep and penetrating performances.

The Mets mentioned their business will air as the printed transitions from the pregame present to the precise recreation protection — round 6 p.m. Eastern — and once more on the finish of the primary quarter.