Campaign sees Guelph-Kitchener eateries promote local beef producers and help local food banks | 24CA News

Some native eating places are coming collectively to assist battle starvation and promote Canadian beef.

More than 90 eating places throughout Canada are participating in a nationwide marketing campaign referred to as Burger It Forward organized by Canada Beef throughout the month of February.

According to a news launch, the aim is to ‘beef up’ the protein portion of meals financial institution choices and to assist native meals producers and companies as nicely.

“Canada Beef is working with provincial beef cattle associations,” mentioned Joyce Parslow, govt director of client advertising and marketing at Canada Beef. “We are also working with local restaurants to help them recover from the pandemic.”

The eating places which are taking part in Burger it Forward throughout Canada are both domestically or regionally owned. Parslow says whereas there have been fundraisers involving eating places promoting meals, this one is reasonably distinctive.

“I think this the first one that is kind of a ‘kumbaya’ kind of moment where community restauranteurs come together for an effort to raise money for food banks.”

Of the 43 taking part eating places in Ontario, 5 are from Guelph and two are from every of Kitchener and Elora: the 100 Mile Grille, Borealis Grille and Bar (in each Guelph and Kitchener), Park Eatery, the Badley, the Evelyn, the Lab Street Eats, the Works and the Wooly Pub.

“As restaurants, one of our responsibilities is supporting local producers,” mentioned Jenna Snyder, advertising and marketing director for the Neighbourhood Group, the Guelph firm that operates the Wooly Pub, Park Eatery and Borealis, in addition to Miijidaa. “Local producers, local farmers, our food economy and our food future is vital.”

Co-owner of the Lab, Mike Gatto, says for him, participating on this initiative was a no brainer.

“One of the things we are passionate about is community,” mentioned Gatto. “Being able to find ways to give not only local establishments some extra exposure, but anything to give back to the community is incredibly important to us.”

Each restaurant will designate one burger on its menu for the marketing campaign. The Wooly Pub is serving up the Beef Smoky.

“It is the epitome of a local burger,” mentioned Snyder. “Almost every component comes right from our backyard.”

The Lab is submitting the Just a Badass Cheeseburger.

“It’s one of those big, get-your-hands-messy, warm-your-belly, comfort food kind of burgers,” mentioned Gatto.

To see the total record of the taking part eating places and their featured burgers, go to burgeritforward.ca/ontario.

Canada Beef will donate the equal of 1 meal to Food Banks Canada for each designated burger offered, as much as a most of 20,000 meals (based mostly on Food Banks Canada’s meal metric: $1 = two meals). Provincial beef cattle farmer and rancher associations in every taking part area which have joined within the marketing campaign might be making donations to regional meals banks with a donation of both floor beef or money.

In addition, Canada Beef is making a gift of a $500 pre-paid Visa reward card to 1 fortunate winner who takes a photograph of 1 the Burger It Forward burgers and posts it to their Instagram account utilizing the hashtag #BurgerItForward and tagging @lovecdnbeef.

“Try one burger, try two burgers, try them all,” mentioned Parslow. “It is an opportunity for people to get and celebrate the burger, and have a good time.”

The Burger It Forward marketing campaign runs till Feb. 28.

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