Bell Let’s Talk Day: 5 cents per interaction replaced by $10M donation – National | 24CA News
Bell will now not donate per social media interplay as a part of its Let’s Talk Day psychological well being marketing campaign — as a substitute, the corporate says it would donate a $10-million lump sum.
The transfer comes after the controversial ouster of longtime CTV National News anchor Lisa LaFlamme, which spurred public criticism of the corporate, together with from some utilizing the marketing campaign’s hashtag of their posts.
The $10-million donation is an addition to Bell’s aim of $155 million for Canadian psychological well being packages, in keeping with the press launch printed on Monday.
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“This new funding of $10 million is more than Bell has ever committed on Bell Let’s Talk Day and it will shift more emphasis on the day toward practical actions that we can all take throughout the year to create change,” it reads.
In earlier years, the corporate would donate 5 cents to psychological well being initiatives in Canada for each textual content despatched from a Bell buyer’s telephone, together with tweets or retweets with the hashtag #BellLetsTalk and Snapchats despatched utilizing Bell’s particular filter.
In 2022, the initiative raised $8.2 million on Bell Let’s Talk Day, whereas $7.9 million was donated in 2021.
In August 2022, LaFlamme, a veteran news anchor, mentioned Bell Media ended her contract at CTV National News after 35 years, including that she was “blindsided.” Following LaFlamme’s ousting, Bell Media mentioned in a press release that it “regrets” the way in which LaFlamme’s departure was dealt with and changed CTV News head Michael Melling in December 2022, re-assigning him to vice-president of shared companies.
CP24 climate specialist Patricia Jaggernauth filed a grievance with the Canadian Human Rights Commission towards Bell Media in October 2022, which accused the corporate of systemic discrimination all through her 11-year profession.
Bell launched an exterior office evaluation final yr into its newsrooms.
— with information from The Canadian Press
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